When Alfonso Verduzco launched Raíces Black at ICFF’s Wanted trade show in 2022, he remembers feeling shocked to receive the award for best materials. But one look at the line of wall tiles reveals why he snagged the accolade. Crafted from black clay by artisans in Oaxaca, the tiles wear the textural imprints of indigenously profound elements: corn cobs, agave thorns and lava rock. And the Scottsdale-based Verduzco is just getting started.

How did you develop the production technique for Raíces Black? Artisans have worked the barro (clay) for hundreds of years. The production technique developed by me but applied by Oaxacan artisans results in tiles stamped through contact with symbolic objects of Mexican culture and history. It is the craftsmanship passed down and developed from generation to generation that makes these pieces so meaningful.

Raíces transcends functionality to become art in its own right. Describe the effect. When installed, the collection weaves together a symphony of textures, creating a visually striking and harmonious aesthetic.

You have experience working with luxury Italian furnishings. Did that inform your foray into furniture? After two years of pouring my heart into Raíces, I knew it was time to shake things up. I wanted to craft pieces with personality and elegance—a furniture line that would blend my love for minimalism with a bold, sculptural edge. This became the Karbón Collection.

What’s next for you? I am excited to announce my plans to expand into the European market. My vision is to continue representing my heritage through my unique design perspective, make a positive impact on the artisan community in Mexico and promote the rich traditions and craftsmanship found across various regions.