Chicago's Joy Williams Shares What's Next For Her Design Studio
Photo: Andrew Grant
Joy Williams, principal of Joyful Designs Studio, approaches her projects with a goal of creating modern yet whimsical interiors that thoughtfully interpret her clients’ ancestral ties. Here, the Luxe Next In Design 99 honoree gives us an inside look at her design ethos and a sneak peek at what is on the horizon.
Sources of inspiration? My mother’s sense of style and love of print; my own intellectual curiosity when it comes to digesting and mastering color, scale and perspective through the lens of design; and the African diaspora.
Go-to color? A fully saturated muted jewel tone.
Main motivator? Solving problems and finding solutions. I’m also motivated by aesthetics but not in the traditional sense. I love a beautiful room but one without purpose loses my interest.
What’s coming up next? We have been building a custom cabinetry division. We show by-appointment only now but hope to open a showroom sometime in the future.
Design rule to live by? Every room should have color and art. Full stop.